Consumers have hijacked media to apply pressure on the businesses.

　　In such case, the company's response may not be sufficiently quick or thoughtful.

　　Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 

 

　　In such case, the company's response may not be sufficiently quick or thoughtful.

　　翻译为：在这种情况下，公司的回应再怎么快速，再怎么周到都不为过。

　　take advantage of :利用

　　boycott:抵制